Mark Herrmann's "Inside Straight: Business Development (Part 2)" from Above the Law. In this second installment of what we hope will be an ongoing BigLaw-lawyer-gone-in-house biz dev advice series, Herrrmann addresses every lawyer's favorite marketing tool: the brochure. His take? "...I now typically delete them unread." But there's more to this post than poking fun at law firm brochures. See for yourself.
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