Monday, December 20, 2010

Today's Law Marketing Resource

Mark Herrmann's "Inside Straight: Business Development (Part 2)" from Above the Law. In this second installment of what we hope will be an ongoing BigLaw-lawyer-gone-in-house biz dev advice series, Herrrmann addresses every lawyer's favorite marketing tool: the brochure. His take? "...I now typically delete them unread." But there's more to this post than poking fun at law firm brochures. See for yourself.

Today's law marketing resource was selected from the nominees to the 2010 ABA Journal Blawg 100. Go here to register and vote (and vote for 22 Tweets).

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