Brian Tannebaum's "Do You Want More Clients, Or More Referrals?" from his blog My Law License. Lawyers: don't read this post if you're looking for magic bullets. Or if you think that you don't have more work because you haven't learned all of the marketing secrets. There are none. It's just work. Tannebaum lays out in this post just what that work should be. And he does it for free.
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