Kevin O'Keefe's "Why doesn't law firm senior management champion the use of social media?" from Real Lawyers have Blogs. A pioneer in legal blogging, O'Keefe's mission is simple: articulate the value of blogs -- and social media in general -- as meaningful marketing and communications channels for lawyers. And he's good at it (after all, he convinced me to join Twitter and start blogging back in 2008). This post takes a crack at sorting through the reasons why law firm leaders aren't embracing social media, and offers a simple solution to get them started that just might work.
Today's law marketing resource was selected from the nominees to the 2010 ABA Journal Blawg 100. Go here to register and vote (and vote for 22 Tweets).
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