Tuesday, December 21, 2010

Today's Law Marketing Resource

Dan Hull's "Cross-Selling: You guys partners? Or just sharing space?" from What about Clients? Today's resource is a two-fer: not only does Hull give you his own perspective on the barriers to cross-selling, he also points you to a post from Tom Kane that lists five "killers of cross-selling success." These barriers can be broken down, but first you need to recognize them. Read these posts and you will.

Today's law marketing resource was selected from the nominees to the 2010 ABA Journal Blawg 100. Go here to register and vote (and vote for 22 Tweets).

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