Tuesday, December 7, 2010

Today's Law Marketing Resource


Jordan Furlong's "The new battlefield: convenience" from Law21.ca. I've featured Furlong's work before (follow these links to find all those posts), and for good reason: his explorations of the issues facing lawyers and firms are always thorough and thought provoking. In this post he contends that "convenience is the battleground where our innovative competitors are massing their troops," and asks what law firms are going to do to meet this challenge, to make the delivery of legal services more convenient for their clients. What's your answer?

Today's law marketing resource was selected from the nominees to the 2010 ABA Journal Blawg 100. Go here to register and vote (and vote for 22 Tweets).

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