Today's Law Marketing Resource

Jay Fleischman's "Law Firm Marketing and the “Buy My $#!^” Mentality" from Legal Practice Pro. For many lawyers, getting new clients is all about convincing people to buy. But it shouldn't be. Law isn't a product, don't sell it as if it were. Nobody listens to that “buy my $#!^” noise, anyway (at least not the clients you need).

Today's law marketing resource was selected from the nominees to the 2010 ABA Journal Blawg 100. Go here to register and vote (and vote for 22 Tweets).