Mark Herrmann's "Inside Straight: Business Development (Part 1)" from Above the Law. I never thought I'd be recommending Above the Law as a law marketing resource, but Herrmann's new "Inside Straight" columns have given it a decidedly more practical focus. This post draws on Herrmann's experience on both sides of the aisle -- as seller and as buyer -- as he looks for an answer to the question "business development: what works?"
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