Today's Law Marketing Resource

Jim Durham's "Ten Things You Should Know About Every Client" from The Hubbard Perspective. Durham is the chief marketing and business development officer for McGuireWoods, so he brings a decidedly BigLaw focus to this post, but that shouldn't keep you from reading it. There's something here for everyone, from AmLaw 100 partners trying to land new Fortune 100 clients to solos building on relationships they've established with individual prospects. "There is no such thing as too much information," writes Durham, and this post will help you figure out what info you need.