Thursday, January 27, 2011

Today's Law Marketing Resource

Kevin Houchin's "4 Questions: Finding Your Authentic Marketing Niche" at Lawyerist. What do you like to do and are really good at? For most of us, questions like this are not particularly easy to answer, but if you're embarking on a law practice, you can't ignore them. Read the post. Answer the questions. The bonus? You get advice like this:
Following the money first is the wrong move because if you don’t have a passion for the work and the people you will NEVER stick with the niche long enough for the investment of energy, time, and money to pay off.

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