Wednesday, January 26, 2011

Today's Law Marketing Resource

Bruce MacEwen's "First in a Series on Strategy in the New Normal" at Adam Smith, Esq. When MacEwen writes about strategy, I sit up and listen. Read this piece and you will too. Especially if you're looking for the "next new thing in strategy." When you're done, read part two: "Second in Our Series on Strategy: Strategic Planning 101." It will energize you:
Strategic planning is nothing less than carefully and unblinkingly assessing what your firm's actual capabilities are and, accordingly, specifying what your firm can actually do better than anyone else. With that premise in hand, you can then decide which markets you most want to reach.

And go after them with a vengeance.

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