Monday, January 17, 2011
Today's Law Marketing Resource
Leigh Dance's "How low can you go - clients continue to flex their muscles on costs" in Legal Week. Whether or not you believe that, as Dance argues, price is now "the undisputed heavyweight champion in legal services today," this article should make it clear that client concerns about cost are not going away merely because you want them to. Get out in front of your clients. You know what keeps them awake at night. Work with them to find solutions that will help them sleep better. Reading this article is a good start.