Today's Law Marketing Resource

Legal Bizzle's "It’s not about the biscuits" on his blog The Bizzle. Legal Bizzle is an in-house lawyer who tells it like it is. In this post, he answers the question "Do you buy law firms, or lawyers?":

For me, the answer is clear: I buy lawyers. The most important thing for me is having an adviser that understands my business, and in particular its commercial drivers and its appetite for risk.

But that's not the half of it. Read the post to learn why he hires the lawyers he does. Then start doing what those lawyers do.