Friday, January 28, 2011
Today's Law Marketing Resource
Holden Oliver's "Rule 5: Bombarding the client in real time" from What About Clients? Over-communicating is rarely a bad thing, especially when you're being paid for the work you do on someone else's behalf. Not the "man, I had to work so hard for you today, stayed up all night" variety, but the kind that sounds like "this is what I did today, who I talked to, what I wrote. And here's your copy." If your client doesn't know you did it, you didn't. Make sense? It makes even more when Oliver says it. Read this post.