Today's Law Marketing Resource

Gary Godsey's "The lost art of storytelling" in Smart Business. A great story is a great marketing technique, whatever you're selling. Don't think your client representations can be described as tales of passion and heroes and antagonists and transformation? Sure they can. It won't be easy, of course, but all the elements are already there: you represent people with problems to resolve and obstacles in their way. This post will help you articulate your work as stories, the kind that engage clients and give them a reason to hire you.