Friday, January 14, 2011

Today's Law Marketing Resource

Heather Morse's "A lawyer is like an iPhone" at The Legal Watercooler. No, this post isn't about technology. Or about lawyers adopting Apple's marketing techniques or innovation or creativity. It's about relationships and fidelity. It's about aligning your service interests with the business interests of your clients. It's about listening to your clients, hearing what they want, and changing the way you provide services to satisfy those objectives. Read it, then take a hard look at what your clients need from their lawyers. Any changes you should make?

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