The next frontier. Same-same. But different.

Mark Beese's "Legal Marketing's Next Frontier" from The Docket. Like me, you've probably read a lot of posts on leveraging social media to market a law practice (I've even written a few). Write a blog. Start a Twitter account. Set up a Facebook page. Get on LinkedIn. What's different about this one? Beese takes a more practical approach than most, outlining both the what-social-media-is and the how-to-do-it-right, giving lawyers a comprehensive guide to using social media "to communicate with [their] audience, provide value to [their] clients, and strengthen [their] reputation and brand."