Monday, February 7, 2011
Kissing and Telling
Lida Citroën's "Saying you’re a good kisser doesn’t mean it’s true" from ColoradoBiz. It's one thing to tell the world what a good lawyer you are, how your commitment to clients sets you apart from your peers, how professional and ethical you are. It's another thing to be it. Day in and day out. Saying you're a good kisser doesn't mean it's true. Trust, the kind that people buy (not the kind you try to sell) comes from credibility, from articulating your values and beliefs through your actions. Focus on that, and your practice will market itself.