Thursday, February 10, 2011
Take your medicine.
Allison Shields' "No Magic Pill for Lawyer Marketing" at Slaw. Looking for a quick fix? You can stop. Really. You're not going to find a silver bullet, because there are none. Marketing a law practice takes work, time, and very often money. And focus, consistency and exceptional client service. Shields' post gives a great lesson in the practical, and along the way lays out a blueprint that will guide you as you identify and implement the marketing efforts that work best for you and your clients.