Setting an objective. And meaning it.

Ernie Svenson's "Little Big Firm" at his blog, Ernie the Attorney. There's a couple of things I like about this post. First and foremost, it's a great how-to for new (and not so new) solos, a comprehensive overview of how one lawyer runs his firm on a budget while still projecting the professionalism, efficiency and proficiency of larger firms. But what sets this post apart from so many others isn't the what and how, it's the why. Svenson is driven by two clear and achievable goals, objectives that guide all aspects of his practice, from service delivery to technology to secretarial assistance. And that's a lesson we should all take to heart.