All's fair in love and war. Shouldn't it be the same for legal fees?

Ed Wesemann's "Regain Control of Pricing: 7 Tactics for Law Firms" in the Fall 2010 edition of the Edge International Review. It's no secret that the pricing of legal services is one of the most significant challenges currently facing lawyers, law firms, and clients alike. Or that it is also one of the most written-about topics in law firm circles. So why should you read this piece? Because Wesemann isn't content with merely adding his perspective to the ongoing debate. Instead, he proposes practical solutions, the kind that will help lawyers and firms meet the pricing challenge head on and provide their clients with the value they need, at a fair price that generates a fair profit.