Life's short. You're busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don't have to. Are you reading these posts?
Monday, May 23, 2011
Another good example of what not to do.
Bill Sheridan's "Trouble's brewing on the horizon. Pay attention" at CPA Success. Written for accountants, this post is no less relevant for lawyers. And not only because it involves beer. The story of how Anheuser-Busch lost its place at the top of the heap, and what happened to them as a result, provides a useful lesson for lawyers and firms in today's rapidly evolving market. Surviving the challenges of today, tomorrow, and the next decade won't happen by putting your head down and working harder. You need to read the signals of change in the profession. Adapt to them. Innovate. And as Sheridan suggests, let Anheuser-Busch InBev serve as an example.
Labels:
Bill Sheridan,
Change,
CPA Success,
Future
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