Tuesday, May 31, 2011
Pull up a chair and I'll persuade you to act.
John Baldoni's "Using Stories to Persuade" in The Conversation at the Harvard Business Review. It's hard to resist a good story. With a strong narrative, some facts thrown in to back it up, and a healthy dose of passion, you're sure to convey your message and persuade your listener. Baldoni's post offers useful examples for improving your storytelling and, when needed, changing minds and convincing skeptics. Valuable skills when you're selling your services, wouldn't you agree?