Thursday, May 5, 2011

Committed to Excellence? Yeah, you and every other firm.

Ross Fishman's "The 20 Best Law Firm Tag Lines. Is your firm "Committed to Mediocrity TM"?" at Ross's Law Marketing Blog. Fishman's right: tag lines are hard. I'm not sure how much time, effort and money it took Apple to come up with "Think Different," though I'm guessing it was more than the AmLaw 100 spent on their own tag lines. Combined. But you don't have to spend a lot of money to get a good tag line, you just have to, well, think different. As in "what's different about our firm, and how can we articulate it in a tag line?" (Hint: it's not focus. Or size. Or geography. Or confidence. Or intelligence. Or success. Or results.) Read the post. It's funny and you'll learn something. And you just might be compelled to revise your tag line when you're done. Because your competition is probably "Committed to Excellence" too.

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