Tuesday, March 15, 2011

Sometimes picking up the phone is the first step.

Debra Baker's "Value Perceptions: Real or Illusory?" on her blog, Law Firm Transitions. Think you're adding value? Meaningful value? The kind of value that goes beyond providing legal advice and helps your clients run their businesses better, sleep better at night, make more money? The kind that gives you a distinct competitive advantage over all the other law firms that provide the same services? Maybe you should ask your clients. The gulf between what you believe and what your clients perceive can be significant. Talk to them. Figure out what you're doing right (and what you're doing wrong). Make it better. This post is a good place to start.

We've recommended a lot of posts on value. Baker's post is a good addition to the list.

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